RED FRED - Graphic design, Web design and Video based in Nantwich, Cheshire
Blog
Is your brand losing you business?
Wed September 17 2008, 12:09:00
The quality of your branding can mean the difference between success and failure. No matter what size your business is, branding is essential to differentiate yourself from the competition. It’s your personality. And it needn’t cost the earth. How you’re perceived will depend on the effort you put into your marketing communication.
Your logo is central to your brand. Compare your logo with your competitors. If it’s not better or at least as compelling, then you need some logo surgery. Without a logo - or worse, with a poorly designed one - your organisation may look amateurish. You may be thinking “I can live without a logo”. Yes, you probably can. But, a great logo will help your customers identify with you and is more likely to help you success. Red Fred have years of experience creating great logos and building brands We’d be more than happy to help you with a new identity.
It isn’t just about your logo though. Keep a similar ‘look and feel’ through all of your communications to help people become familiar with your brand. Familiarity leads to trust. Trust leads to sales. And we don’t have to point out what sales lead to. Apply a consistent look and feel to any marketing material, products and advertising through coherent use of colours, themes, design element and typefaces. We’ll help you with this. Remember, if you can see it, you can brand it.
Have a look at our new portfolio page to see some logos we’re proud of.
About us
We take our name from a character in a book, a book written about our founder, Jonathan.
Disciplines
From branding and brochures to content managed websites and videos. We can offer a solution.
Ideas
A few snippets of inspiration to help you understand the importance of good design.